Paid search. For many businesses, they’ve probably dabbled in paid search with minimal success because they didn’t quite understand how it worked. With dozens of tabs, match types, networks, budgets, bidding options, quality score factors and extensions, it’s not as simple as bidding on a few keyword anymore! Paid search is an excellent avenue for digital marketing success, but it must be carefully and professionally managed. With regular testing, tweaking and optimizations, it’s not uncommon for a business to “see the light” of the benefits of paid search. With a Google Adwords certificate to show off, I’m a huge proponent of paid search in the digital marketing stack.
Data Driven Approach
When I manage your paid marketing budget, I’ll provide detailed reports of exactly the results you’re getting. When it comes to PPC, I’m a total KPI junkie who’s always looking to optimize a campaign for success. It’s common for me to have a spreadsheet open, tweaking your ad copy, bids, landing page experience and placements with a magnifying glass everyday. It’s not just Adwords either. I’m a huge proponent of paid search ads placed strategically on the Google Display network through retargeting, custom campaigns on Facebook to your target audience and Adroll campaigns.
KPIs? Oh yeah.
Unlike some paid search managers, I’m not just going to tweak campaigns all day – I’m here to meet your business goals. If that means improving your conversion rate or tweaking your email signup, I’ll do that too. But of course, I’m looking out for you in those paid media platforms too. With goal-setting, we will work together to come up with smart and clear goals on your cost per lead, sale or other business goal and work tirelessly to reach them.
The Whole Paid Package
If you haven’t seen the results you know are possible in paid search, give me a call and I can provide a free PPC audit on the campaign of your choosing. With lots of options out there, make sure you’re taking full advantage of the benefits of a strong paid search campaign.