Working the accommodations or hospitality vertical means that I am often asked exactly the type of clients I work with. After all, the entire hospitality industry is responsible for $1.6 trillion of economic impact in the United States alone. That doesn’t even count the international clients I work with as well in countries like France, St Barts, Jamaica and Costa Rica.
Wondering if I can help you? Here’s some examples of clients I’ve worked with and earned huge results.
Vacation Rental Managers
Working with vacation rental mangers means I know the lingo: I write on this blog about the updates surrounding HomeAway, Airbnb, Flipkey and other industry titans. I’m keen to how the vacation rental economy works: I live in the third largest vacation destination in the US. After spending three years as the Director Of Marketing for an agency specializing in vacation rental web integrations, I’m dedicated to helping vacation rental managers and property managers grow their business online.
Hotels & Resorts
A close cousin to vacation rentals (and often with blurred lines), the hotel and resort industry is the backbone of tourism and travel for the majority of the world. I’ve worked with resorts in luxury inclusive resorts to rustic mountain hotels to get more traffic. I’ve carefully studied yield percentages and worked with large hotel marketing management companies serving over 40 hotels across the US.
Bed & Breakfast Owners
When guests want a different type of experience, they often turn to the Bed & Breakfast lodging options to experience travel in a new way. The competitive landscape for B&B owners means that you need to stand out now more than ever: make sure you’re excelling at online marketing with a consultant that can get you the results you’re looking for. I’ve worked with B&B owners to see their web traffic soar and drive bookings into their properties.
Startups & Software Vendors
Due to my relationships with clients in the vacation rental, resort/hotel and B&B industries, I work with several software companies and startups too. Consulting with a software company is often a win/win for me: I am able to drive tactical recommendations on software scope and features while handing down first-hand knowledge of how web technologies and customers interact. If you want an extra set of eyes on your product before launch or to refine the features and software quality, I can help.
Listing Site Platforms
Growing traffic to a niche listing site can be complex: with the large sites taking up so many slots on the first page of Google and dominating the paid ad slots with ease. As a listing site, you have create a SEO-friendly site structure and employ best practices to crawl and index all of your page content. However, your marketing journey gets far more complex with social media, Google AdWords and more. I’ve helped large listing sites (millions of pages indexed) grow their organic traffic through site audits.